As of December 2018, ten American states have legalized the use of cannabis for adults, while 33 states have allowed it for medical reasons. Since more states may legalize in 2019, the de-stigmatizing of medical cannabis through education has spread to multiple media platforms, including network television. Public service announcements and product advertisements can play a critical role in sparking a public conversation on important issues. A recent ad for the Gillette campaign that launched earlier this month addressed the pervasive nature of toxic masculinity and invited men to actively challenge the stereotypes and expectations of what it means to be a man today. Responses to the campaign have been polarizing, but ultimately the ad succeeded in encouraging important public conversation. The growing acceptance and increasing legalization of medical cannabis in Canada and various states in the USA has also sparked a number of discussions revolving around what is acceptable…